The market is full of one dimensional generics, with fads & gimmicks created for marketing. Which is why we decided to change the way we approach supplementation. A change that required us to rethink how products are built. And at the edge of scientific research, we found the solution.
Our foundation is built on honesty & transparency in all aspects. From sourcing sustainable clean ingredients to building wholesome complete solutions, there are no hidden elements in our journey. Our ingredients come from the earth — plants, minerals and elements. No harmful petrochemicals or unsafe toxins.
We use organic botanicals whenever possible and our formulas comply with the most stringent of standards. And lastly, what's printed on our labels is what is in our products.
“Wellness isn’t about perfection,it's a journey of being honest with ourselves,taking each step with kindness,and embracing the beauty of our own progress.”
Harpreet Vir Singh
Harpreet Vir Singh
Passionate about health & wellness, Harpreet is a constantly working on innovations in biohacking. He has a deep understanding of nutrition, biology & supplementation for longevity and is consistently learning to expand his knowledge.
A graduate of Purdue University, Harpreet has multiple successful ventures in Hospitality, Fitness & Sports.
A genius marketer & industry trailblazer, Anuj Rakyan founded RAW Pressery and transformed the D2C landscape. Prior to founding RAW, Anuj spent the past decade building operations and growing brands in the diamond and jewelry industry with Gitanjali Gems and Nirav Modi Jewels.
He graduated in economics from Duke University in North Carolina and finished his schooling at Cathedral & John Connon School in Mumbai.
Sumeet is currently the Co-founder and Senior Partner at Paragon Partners, a mid-market focussed Indian private equity fund. He has over 18 years’ experience in advising, investing and operating in companies in North America and India.
Sumeet previously worked at Ares Management in their Private Equity Group in Los Angeles and with UBS in the Investment Banking Group. He has a Bachelor’s degree in Finance and Management from the Wharton School at the University of Pennsylvania.
In an industry full of one dimensional generics, with fads & gimmicks created for marketing, innovation has always been limited. Which is why we decided to change the way we approach our formulations. A change that required us to rethink how products are built. And at the edge of scientific research, we found the solution - Formulas that are Complete Solutions built on the intersection of direct & indirect functionality without fillers, bulking agents, excipients or GMO nasties. Innovation from the ground up.
We believe in the healing alchemy of the natural world. Our ingredients come from the earth — plants, minerals and elements. No harmful chemicals or unsafe toxins and always cruelty free. We use organic botanicals whenever possible and our formulas comply with the most stringent of standards. All ingredients are thoroughly tested prior to use, with detailed certificates of analysis & traceability. And lastly, what's printed on our labels is in the product.
Designed to be seen
Supplements that fit into your lifestyle, and are remembered. Which is why our products are designed to be seen, with a unique identity that is vibrant & aesthetically pleasing. Because standing out and doing it differently is in our DNA.
People & Planet before Profitability - Sustainability practices are integral to our mission. Which is why we don’t have single-use plastics in our ecosystem, opting instead for biodegradable & recyclable options that don’t harm our planet, and are good for the people.